Re-inventing ourselves in entrepreneurship became even easier with the internet. In this time of technological advances, if you are not on the internet you are invisible. All the tools should be used in optimizing your multiple streams of income. What do I mean by that? You can have a brand with many products under that umbrella forming multiple streams of income. Using myself for example, I make hand-made jewelry, crochet products, create blog pages, business development consulting for companies, etc. Leaving key sales positions in fortune 500 companies, I learned day-to-day techniques for increasing sales, marketing, customer retention and services. I've offered my expertise to optimizing brands for others on many occasions; I know their results were notably increased without them letting me know. The information within this note can earn me $30 - $55 an hour or a proposal budget on www.freelancer.com or www.guru.com up to $500 or more, so this is my PAY-IT-FORWARD for the family I love. I’m a bit of an optimist (seeing the glass half full) I believe in Uplifting Humanity and the Greater Good.
If you are not familiar with the term, Pay It Forward, it comes from the movie entitled, Pay It Forward, made in 2000.
Will you dare to PAY IT FORWARD and continue the movement? Go to:
http://www.payitforwardfoundation.org/ to see how people are helping other all over the world.
Here’s my Pay It Forward:
BASIC RULES FOR BUSINESS & INTERNET VISIBILITY
1) BE EVER PRESENT; in other words, don't give consumers a chance to forget your name (brand).
2) Be CONSISTANT in advertising strategies (most sales campaigns go from Wednesday to Sunday in the print world. You have the advantage of free ad daily through the internet).
3) PRESENT YOURSELF IN A UNIVERSAL MANNER unless your brand is targeted to a specific group.
4) BE POLITICALLY CORRECT. Your words can come back to bite you.
5) HEALTHY COMPETITION IS GREAT, no one does exactly what you do in they way you do it. People purchase YOU first in the world where your appearance counts.
6) BUYERS ARE SPONTANEOUS PURCHASERS in most cases, so strike while the iron is hot!
7) BUYERS WILL KEEP COMING BACK for that feel-good experience!
8) REMEMBER YOUR CLIENTS/CUSTOMERS (create a file with (birthdays, anniversaries, etc. and they will come back). A great tool is www.punchbowl.com. I've been called a geek for this one, but I do love this web site.
9) ALWAYS ASK FOR REFERRALS & HOW THEY HEARD ABOUT YOU, this will let you know which advertising source is working best for you.
BLOGS & PAGES AND SOCIAL NETWORKING
Social networks are excellent tools for getting the word out. Observing a topic that went viral on day was a group whose numbers climbed to 20,000 members in a week. This was amazing and a stroke of genius. You figure, if you can get 20,000 people in a week to participate in completing a sentence, that's the concentrated audience you can focus on for your product. An example for the topic of astrology can be; "You know Astrology is an Actual Science when...." or "You know Internet Marketing Works When..." Once you’ve captured that audience, that’s your client base. Remember, sales are a numbers game, for every 1,000 visible hits, you may get 30 responses.
Blogging topic lines and tag words are important. One great thing about blogging that most people don’t think about is once your page is done you can re-date and re-post in half the time. My suggestion for more visibility is to include the link to your blog at the end of each e-mail, ask friends to link on, “like” and write a comment for visibility. If you receive multiple hits, you’ll be notified to place advertisements on your blog to get paid by Ad Sense. By the way www.gmail.com is the best and most user friendly mail source because of the added features. Someone recently told me www.Google.com will be marketing their own notebook computer, and the reason why they offer so many features connected to their mail so they can be a one-stop internet search engine. You can link files, pictures, share Mp3 files, spreadsheets and more. These files can link directly to selected people in your mail list where either they can read or contribute to the links. Now those are great features. To create your own blog page link to:
www.blogger.com
www.livejournal.com
www.wordpress.com
Note: The blogs and Notes you accumulate are your written book source for publishing materials. You can expand on those ideas, refer to other sources, and add pictures to finalize your work for publishing. Sources for publication:
www.lulu.com
www.cafepress.com
Observing purchasing statistics, people have moved in great numbers to on-line shopping opposed to shopping malls, and the numbers climb every year. This is where everyday items are important, where your brand’s visibility is important too so you are not invisible. If people like you, they'll purchase you or your brand.
wordpress.com
www.cafepress.com
INTELLECTUAL PROPERTY PROTECTION
Just in case your company or products go viral you will want protection for your work. Another page Intellectual Property Protection on www.FaceBook.com is available where you can find more information on protecting work. This is an international concern and if you expose any of your creative genius to the world, you should be protected and properly compensated.
NETWORKING, PROMOTING & TAG WORDS
Many people are just exposed to one social network and have little knowledge of how blogs and pages are viewed on the internet. To keep your brand first on the search engines, tag words play a big part in visibility. Blogs, Internet Talk Segments, and Websites can sit for months, even years without people seeing or hearing about them, so getting the word out is about your information is more important than the pages themselves. Giving credit to others who do an awesome job of networking & promotions on www.FaceBook.com, look at the following pages with the amount of people they reach in one click:
Abundance Child III with over 5,000 members
A Queen By All Means with nearly 3,000 members
Eye Opener Productions with nearly 1,000 members, just to name a few
Creating a page on FB is The-Thing-To-Do; everybody has one, even mega corporations. Having a Twitter account can’t hurt either. Twitter has a different format than FB; however, it’s just as affective and you hear the name TWITTER everywhere in TV and radio commercials.
Opposed to costly print ads and circulars that get thrown in the garbage, you can advertise on the internet (world-wide) for virtually little to NO cost! This is where tag words come in. Here’s a great site explaining Tag Words, I couldn’t have given better examples:
Remember to always add your tag words; some of the most effective are Com, Free and New.
AUDIO COMMERCIALS
Audio Commercials = Technology Made Easy. Recording your work opposed to putting pen to paper was never easier, but remember to copyright, copyright, copyright. Intellectual property is important and should be protected. Many artists suffer great losses because they did not seek to protect their interest. A recent poll was taken about internet commercials versus television commercials. Click the link to observe the findings:
Here is an avenue for recorded materials made easy: www.soundcloud.com
This is a great site where each step of the way is just a click of your mouse.
INTERNET RADIO
Internet Radio Shows will be future Authority sources being quoted by others depending on the subject content. You may not view yourselves a professional or public figure that people will one day reference for information, but think of yourself as the hero/shero in the lives of your children who will brag to friends about what you do for a living. Your children will direct friends and others to your Internet Talk Shows one day, so remember your brands may be becoming house-hold words in the near future. Please remember to download all your broadcasts for your own valuable library.
VIDEOS
Videos are great tools for making infomercials, news blasts or mini-movies. You will want your products to look professional which involves time and concentration unless you hire a professional, but FREE always pays off. Check these links:
savedelete.com/best-free-windows-video-editing-software.html
videopress.com/
www.youtube.com/t/press
Look at each source to see which one works best for you.
VISIBILITY IN MULTIPLE PLACES
Aside from www.FaceBook.com and www.Twitter.com there are 330 other social networks; not big yet, but links to Google. When key tag words are attached your page will attract other links. Check the link below to expand your visibility:
www.onlywire.com
Once you join www.onlywire.com you can link all your registered social networks and send information in one click.
To give you an example of what a search from www.google.com can look like, I put my blog page in the search engine and came up with 1,000 hits; click the link below and take a look:
Hoping you found something useful, it’s your turn to PAY-IT-FORWARD (times 3).
You can find my work on the following pages:
Face Book Family, go to:
“Press the like buttons become members or merely write something (your opinion or comments) about this article will help us grow. Your submission makes you or your company recognized on search engines.
Blessings, Peace & Success!
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